Product & UX

Design systems for teams that aren't designers

Jun 20, 2026·1 min read

A design system is just a set of decisions you refuse to re-make. Colours, spacing, type, and a few components — decided once, reused everywhere.

Start with constraints, not components

Before you build a button library, agree on the smaller things: your palette, your type scale, your spacing rhythm. Components fall out of those constraints almost for free.

— Keep reading

Automation

How to Scope an MVP Without Burning Six Months of Runway

The fastest way to waste a seed round is to build the wrong thing carefully. Here's how to scope an MVP that teaches you something fast — instead of one that quietly drains your runway.

AI & Data

When to add AI — and when not to

AI is a great fit for a narrow set of problems and a terrible fit for everything else. A short test for telling them apart.

Have a project in mind?

A short discovery call is free — you'll leave with honest next steps, whether or not we work together.

Start a project →